Does Posting on Google My Business Help with SEO in 2024?

Updated on October 15, 2024

Google My Business is like your business’s virtual storefront, where customers can find your opening hours, location, and even get in touch directly.

But let’s face it, the real question everyone asks is: Does posting on GMB actually help with SEO, or is it just another myth like “pineapple on pizza”? Let’s break it down.

Why Posting on Google My Business Matters for SEO

Many small business owners wonder if it’s worth their time to post on GMB. Some swear it makes a difference; others see it as a chore.

Here’s the truth: Posting on GMB can significantly boost your visibility online. Regular updates show Google that you’re active and engaged, which can help improve your local search ranking. NAP consistency also plays a vital role in strengthening your local SEO efforts by ensuring your business information is accurate across all platforms.

Imagine running a coffee shop and posting about a new seasonal drink. That post might catch the eye of someone searching for a cozy spot nearby.

If you don’t post, it’s like putting up a “Closed” sign in front of your business—definitely not inviting!

How to Optimize Your GMB Posts for Better SEO

If you’re ready to leverage GMB for SEO, here are some key strategies that’ll make your posts shine.

1. Consistency Is Key

Think of your GMB posts like a plant—you need to water it regularly. Aim to post at least once a week. Consistency signals to Google that your business is active, which can positively influence your local rankings. Plus, regular updates give your audience something to look forward to.

2. Use Relevant Keywords

Keywords are your best friend when it comes to SEO. If you own a bakery, make sure to use terms like “fresh bread,” “custom cakes,” or “delicious pastries” in your posts.

This helps your business show up when people are hunting for treats in your area. It’s like putting up a neon sign that says, “We’ve got what you’re looking for!”

3. Drive Engagement

Engagement is crucial. Encourage your customers to like, comment, and share your posts. The more people interact with your content, the more Google notices.

So, don’t be afraid to add a little personality—share a funny meme, a behind-the-scenes shot, or a cute animal pic to get those likes rolling in.

4. Quality Over Quantity

Your posts should look as good as your products. Use clear, high-quality images that make people stop and take notice. A blurry photo of a cupcake won’t make anyone hungry, but a picture of a mouth-watering treat just might bring them straight to your door!

5. Keep It Local

Mentioning local events or partnerships in your posts can do wonders for your SEO. This not only helps you connect with your community but also tells Google that your business is relevant to the area. When people see you’re active locally, they’re more likely to trust and choose your business.

Types of GMB Posts That Boost SEO the Most

Not all GMB posts are created equal. Here’s a look at the ones that pack the biggest punch for your SEO efforts:

Updates: Regular announcements about new products or changes in hours keep your profile fresh.
Offers: Who doesn’t love a good deal? Special offers drive engagement and attract more attention to your profile.
Events: If you’re hosting or sponsoring an event, let people know! This increases foot traffic and strengthens your connection to the local community.
Q&A: Answer common questions directly on your GMB profile to enhance the customer experience and reduce inquiry overload.
Customer Reviews: Always respond to reviews, whether they’re glowing or a bit sour. Engaging with reviews builds trust, and trust is SEO gold.

Crafting GMB Posts That Convert

If you want your GMB posts to do more than just sit there, you need to put some thought into them:

Highlight Offers and Promotions: Use phrases like “Limited-Time Deal” or “Exclusive Offer” to create urgency.
Promote Events and Community Involvement: Share local events you’re involved in to boost your presence and community goodwill.
Leverage User-Generated Content: Encourage customers to share photos and feature them in your posts for that extra dose of social proof.

Measure, Adjust, and Repeat

Track how your GMB posts are performing using Google’s insights. If posts with promotions get more engagement, lean into that strategy. Adjust your content based on what works best for your audience—it’s like fine-tuning a recipe to get the perfect taste.

Final Thoughts

So, does posting on Google My Business help SEO? Absolutely! Regular and thoughtful posts can increase your visibility, attract new customers, and keep your business top-of-mind.

Just remember, your GMB profile is like a garden—nurture it with the right strategy, and watch your business grow.